Prior to launching idealect in 2018, Mark founded and led Moonshot, the innovation lab at Barkley. At Moonshot, he led the innovation practice for Barkley blending human-centered design methods and emerging technologies to create distinctive brand experiences and innovation culture programming for partners and clients. Mark helped Barkley earn AdWeek’s Inaugural Project Isaac award for Best Practices in Innovation Management as well as favorable recognition from industry analysts such as Forrester. Before joining Barkley in 2005, Mark founded internationally acclaimed digital agency, lookandfeel new media in 1996. He has twice been named among Kansas City’s Top 50 Technology Leaders by the Kansas City Star.